Do you ever recall watching a 3-D movie without the glasses? Wasn’t it blurry? Did you know that some major films had to convert their 2-D movies into 3-D ( ex. Harry Potter ) or from 3-D to 2-D for home releases ( ex.  Journey to the center of the sun, and Beowulf )? Well, converting to and from 3-D for post-production can get costly and take time.

Dolby is already a game player in the 3-D cinema scene and is now targeting bringing 3-D entertainment to homes.

Dolby says it is currently talking with content providers about encoding its digital 3-D technology into Blu-ray movies. It declined to identify potential partners. The company is also working on getting its technology used in 3-D video games.

In its push into home 3-D, Dolby will face stiff competition in a nascent market. Many companies at this week’s Consumer Electronics Show in Las Vegas will be showcasing various ways to bring 3-D into the living room.

Eventually they want a standard where the distributions of the movies would be in 3-D but can be watched with or without the glasses clearly.

[via Reuters and Dolby]