Duck Studios gave Cox a better cartoon character to be represented by. That “Max” dude was cool, but he wasn’t cool enough. Duck Studios helped Cox replace Max with a bunch of cute “Digis.” With their expression filled eyes, cute little walk, and the drive to get you information via technology when you need it. How can Max compete?http://www.youtube.com/watch?v=psSpBq_g5Sw
For a higher-res mpg of the above spot, click here.
It was a good switch by Cox and a VERY creative campaign idea by Duck Studios. To tell you the truth, when I asked Andrew of ArtOfTheMonkey.com to make our PixelatedGeek, I told him to use the Digis as reference. To see one more cute spot of the Digis, click the “Read Full Article” link below.