Burger King seems like they’re really getting the hang of this whole Internet thing.
For example, I don’t really know how the hell they did it, or what the hell they actually did, but Burger King drew a correlation with baby-making music and the flame-broiled Whopper. If you’re ever in a quick need for a quick fix soundtrack, Burger King delivers: Fire Meets Desire
A few months back, they hosted a campaign known as the Whopper Sacrifice. A Facebook application was designed where you’d be able to win a free Whopper after deleting a set number of friends. Unfortunately, some bullshit arose and the Whopper Sacrifice had to be, well, Sacrificed.
More recently, Burger King released their own remix of Sir Mix-a-Lot’s ’90s classic, “Baby Got Back”:
The irony in all of this, of course, is that I’m writing a post about Burger King’s viral marketing strategies, which will in turn, make their campaigns even more viral, which will cause other bloggers to post about the virality, which will (head explodes).
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Tags: advertisement, burger king, Food, viral marketing
