Weird European McDonalds ad

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force-burger

The first thing I said when I saw this was, “huh?!”.  I also had to cock my head diagonally like a dog.  What is going on here? Is Darth mad at his food or is he too lazy to use his gloves so he instead uses his force powers to do it?  What is with the couple making out behind him? I’m so confused.

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