Evony’s newest ad reeks of desperation

Thu, Oct 29, 2009

Every geek or at least gamer out there has seen and followed the transition of the infamous Evony ads out there.  The transition started from medieval graphics and characters to busty women wearing very revealing cleavage tops.  It obviously showed how desperate the people behind Evony were. Now, they have just reached the 2nd to the last step of asking for clicks from gamers around the net.  Using women in bikinis stock photo from iStockphoto.com to promote their medieval Age of Empires type game. The new ad has NOTHING to do with what they are promoting, except for the logo.

Dear Evony.  You’ve already tarnished your name enough. Give it up. No one is going to play your game.

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4 Responses to “Evony’s newest ad reeks of desperation”

  1. James says:

    I found humor in the fact that their banner said “play discretely anywhere” … but when clicking the banner the first image that pops up is of a busty woman filling half the screen.

  2. Bruceongames says:

    Evony, the truth. You might enjoy this Facebook group: http://www.facebook.com/group.php?gid=295181985789

  3. Lee says:

    I am a student studying computer games design at uni and decided to investigate Evony.com.
    Just to see what some of these games are like etc. etc.
    The game is actually kind of cool (found myself addicted and even spent a little money on it).
    But I started to notice HUGE bandwidth use by the site as I played.
    I am not the only one either, there are comments on the evony forums about this.
    This is odd because all of the client info, the animations etc. are all downloaded in one big download at the start.
    There is no streaming media so I began to wonder what was going on.

    To cut a long story short I decided to break the law and reverse engineer Evony’s client.
    Not to cheat. Not to rip them off or even to use even a scrap of the code.
    But just to poke about a bit and find out what was going on, maybe even offer them some ways to improve things.

    Aside from the fact that the whole thing is very poorly constructed (it is really very beginner coder level stuff. Reminds me of a lot of
    what the first year students produce for assignments) it contained some very interesting information.

    Included with the client are 2 peices of tracking software that monitor your web use and which applications you have open while the client is running.
    These do not install independently on the machine though due to the limitations of flash and do not actually damage anything.
    But they harvest massive volumes of information. My firewall was blocking a lot of outgoing transmissions and it turns out that these
    were the data trying to be sent out. So they know nothing about me. lol.
    However there is a LOT of data coming IN over the ports the client uses. In otherwords it is downloading something into my cache for use later.
    I have bandiwdth restriction which slows these types of tricks down and I completely clear my cache every couple of hours if I am heavily using the net.

    I also noticed that all the varanbles etc. are named Civony still and that there are multiple references to UMGE.
    Even a couple of folders are simply called UMGE, one of these folders contains one of the spyware programs.
    So I can only guess at where the data would end up if I didnt have a good firewall.

    There are also commented out sections in the code which contain references to UMGE and Lam himself, though low on details.

    Thank you for reading this.

    Lee

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