More and more, big companies are starting to understand the value in augmented reality. Making things or people, like Robert Downy Jr., jump out at you from a special printed graphic or icon. Esquire has upped the bar in this new technology by having 2 different interactions from one printed graphic. Check out the video above to see what I mean. For more augmented reality videos, check out an older post with 5 other ways companies are using it.
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Tags: Augmented Reality, esquire
