More and more, big companies are starting to understand the value in augmented reality.  Making things or people, like Robert Downy Jr., jump out at you from a special printed graphic or icon.  Esquire has upped the bar in this new technology by having 2 different interactions from one printed graphic. Check out the video above to see what I mean. For more augmented reality videos, check out an older post with 5 other ways companies are using it.