Food & Drink

Spongebob and Sir Mix-a-lot Burger King Commercial (Full Version)

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The viral marketing doesn’t seem to stop for the Burger King.  I just found the full two minute music video of the Spongebob Squarepants, Sir Mix-a-lot, and the Burger King.  Great job to Burger King and the agency they hired for this campaign.  If you want to take a look at past viral campaigns they have done, read this post.

New Jack in the Box Logo

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New Jack in the Box Logo

New Jack in the Box Logo

Looks like we are getting closer to what the movie Back to the Future was invision the future like.  The new logo of Jack-in-the-Box is 1 part script, 1 part tech.  What do you guys think of the rebranding of this great food chain?

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Fast Food Nation

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Eric Schlosser’s non-fiction book Fast Food Nation is a dense but fascinating (and nightmare inducing) read, an in-depth dissection of the many elements that feed and influence the fast food machine in the U.S. I have to confess I couldn’t get all the way through it – about half way through the chapter concerning how the companies prioritize profit over the safety and welfare of their teenage employees, I threw it across the room in horror.

The roots of the industry as we know it today are so deep, so entrenched, and so high-dollar, it’s terrifying. It’s much more alarming and pervasive than a few industrial accidents, exploited teens, or nasty-tasting product. Schlosser’s book goes into the how and the why and who benefits and who suffers, and it’s more than just the obvious hierarchy of capitalism.

Read On

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