Welcome to State of Play, an editorial column from Pixelated Geek. In State of Play, we’ll be dealing with major issues in the gaming community, and we’ll be reaching out to our community for feedback and interaction. Our goal with State of Play is to create a respectful, professional, and insightful dialogue within a group of serious interested parties. Games are serious business, not just the largest moving part of the entertainment economy, but a form of expression where emotionally impactful stories are told throughout communities that grow and bond, and they’re an important educational tool. We take games seriously here, and the goal of this article is to seriously analyze the serious business of gaming.
The interactive entertainment industry is a particularly sensitive, complex, competitive and trend-driven market, as has been evidenced by the last six months of brutal back-and-forth jabs between console giants Sony and Microsoft. The hype-machine is the army of the console war, forty-second trailers stuffed to bursting with sound bites and dub-step and carefully-edited ‘game-play’ the infantry. The war is waged in every corner of print and electronic media, from the dingiest of basements to the grandest halls in the greatest of convention centers, and on almost every available scrap of space on the internet. The biggest moments of the year in interactive entertainment are those brief hours of biggest conferences when the biggest of companies announce what we get to be excited about next year.
It’s all so unendingly corporate, it’s all such a ordered, structured machine and once you start seeing through the layers of clever packaging down to the core product it’s all so very tiring. The console wars, the endless fanboy-dom, the intensity of argument and attack and the vehemence with which the sides declare their undying hatred of the competition has always seemed small and strange and pathetic to me, especially in an industry that’s about . . . games.