Trauben’s Overall
The Consumer Electronics Show is one of the largest and most daunting conferences to cover, and the menagerie of high-tech gadgets and gizmos is staggering. After a day at CES the scope and scale of the electronics industry is unmistakable.
The variety, however, is sometimes a little more in question.
The electronics industry is a pack of hungry companies and developers fighting over finite market share. Much of the time a company presenting a product has their competitors right next door presenting a similar-but-not-quite-the-same product, and the two rivals each assure the consumer or reporter that theirs is the Unique Solution with Innovative Design and High-Quality Material and any number of other perks rating capitalized titles which the discerning customer will surely appreciate. The alternative is monopoly, of course, but I’d rarely realized, for example, just how many companies boast about their mobile device cases or headphones or television designs.
![[CES 2011 - Videos] Razer Switchblade](/wp-content/uploads/2011/01/ces_razer.jpg)