I was a nerdy kid in high school. My three main activities were: debate, academic challenge, and gaming. Debate I found incredibly challenging and intriguing. Spinning facts, remaining purposefully vague, or completely lying in order to gain a trophy at the end of a busy Saturday was always a blast. Just like anything in politics or public relations, spin is king, and communicating a coherent vision for the future of your company (or political party) is paramount to your public image and the interest of your consumers.
In the past few months, there have been some major publishers who haven’t been able to communicate their plans for the future very eloquently, causing many WTF? moments among the gaming population. From Activision’s Call of Duty Elite details, to Nintendo’s Wii-U, there have been plenty of missed opportunities by publishers to excite their core audiences and to announce a clear vision for the future. The easiest way to solve this would be for these publishers to say what they mean. Conversely, it would serve the gaming community well to not get caught up in the giant hype machine that these companies create. Activision: you’re first on my list.