In April 2010 Apple released the iPad to the public, launching the subsequent race to capture this audience with faster, more functional, and shinier tablets. All have failed, with the iPad representing 75% of tablet sales in 2010, with an expected increase to 83% by the end of 2011. On November 15th this year, a challenger will arise, aiming to topple Apple’s reign on the tablet market.
It is the Kindle Fire—the feisty contender coming out on November 15th from Amazon we’re dying to tell you about. But first, some exposition:
We have been drooling over this kind of technology ever since the members of Starfleet started strutting around with their fancy PADDs (Personal Access Display Device, for the Trekkie-challenged). We feebly attempted to reproduce the PADDs with PDAs, beginning with the notable Apple Newton. But, encountering failure, we could only settle with fantasies of glossy handheld screens in the decades to come.