branding

Gap’s newest logo becomes the art community’s newest joke

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Gap’s newest logo becomes the art community’s newest joke

It’s kind of sad when a newly created logo for a very recognized brand becomes the butt of a joke.  Last week, Gap unveiled their new logo for their brand.  With a company that big, usually a new logo is seen and given a huge round of applause. But, instead, Gap received many boos and hisses from the art community.

To re-brand a brand, usually logos go through extensive research, concepts and versions that are done by a team of creative personnel. What Gap did seems to be the work of one marketing guy who just learned that Helvetica is an awesome font. But, then again, I’ve never rebranded a logo for that big of a company. So, what do I know.

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