Really Burger King?  Did you really need to do this to get peoples attention? Oh, wait.  It got mine. Dammit! If this is their ad for the 7 incher, im glad that dont have the $5 foot long.

Straight Pimpin'

Ok, we aren’t professional copywriters, but here were some suggestions that we came up with for this ad’s copy:

• Put the King’s Super Seven Incher in your mouth and you’ll end up with some of his thick and hearty sauce everywhere.
• You’ve seen his Super Seven Incher, now the King wants to play a game called ‘Just the Tip.’
• The King knows you’ll like his Super Seven Incher… it just tastes better.
• This King’s new Super Seven Incher, you can’t take it in with a closed mouth.

The viral marketing doesn’t seem to stop for the Burger King.  I just found the full two minute music video of the Spongebob Squarepants, Sir Mix-a-lot, and the Burger King.  Great job to Burger King and the agency they hired for this campaign.  IF you want to take a look at past viral campaigns they have done, read this post.

For example, I don’t really know how the hell they did it, or what the hell they actually did, but Burger King drew a correlation with baby-making music and the flame-broiled Whopper. If you’re ever in a quick need for a quick fix soundtrack, Burger King delivers: Fire Meets Desire

A few months back, they hosted a campaign known as the Whopper Sacrifice. A Facebook application was designed where you’d be able to win a free Whopper after deleting a set number of friends. Unfortunately, some bullshit arose and the Whopper Sacrifice had to be, well, Sacrificed.

More recently, Burger King released their own remix of Sir Mix-a-Lot’s ’90s classic, “Baby Got Back”:

Click here to view the embedded video.

The irony in all of this, of course, is that I’m writing a post about Burger King’s viral marketing strategies, which will in turn, make their campaigns even more viral, which will cause other bloggers to post about the virality, which will (head explodes).

"It's good to be the king.(Via firemeetsdesire.com)"

You heard me. Welcome to “firemeetsdesire.com”- the only restaurant related site I’ve seen that attempts to virally market their food by feeding America’s other desire- sex.  Not going to lie to you, when I was first directed to this site, I thought I got rick-rolled into going to a food fetish site. While it is a viral-ad for Burger King, after going to the site, the term “soft-core porn” seems like a much better description.

Each clip is initiated via clicking a spray bottle of what I’m assuming is filled with liquid Spanish Fly and pheromones, and takes you to what is essentially the set of a new and upcoming porno scene. From waterfalls to a bed of roses to a back massage scene and even to the undeniably awkward scene of the Burger King laying on a bear-skin rug in full on George Costanza-esque flair while doing the “come hither” motion, the confusing and food-fueled sexual tension is built to the soundtrack of cheesy 80’s “porn jazz”.

What I want to know, and I’m sure all the other nerds and geeks who now gain arousal from eating a whopper with their parents at the local “BK Lounge”, is how did they come up with this? Do they really think America is so morbidly obese that making a Pavlovian connection from sex to whoppers is going to increase sales for the 4th quarter of the fiscal year? It’s disgusting how arousing and hilarious the idea is.

I’m not exactly sure how Burger King came up with the idea of tying soft-core food fetish porn to selling those delicious flame-grilled whoppers, but I do know very well that they have brought upon themselves an onslaught of Burger King related jokes covered in sexual innuendo like-

“She wants her big meaty whopper hot when it goes into her mouth, with extra sauce. And she loves it when it gets all over the place.”

“She’s waiting to get ‘driven through’ at the drive through.”

But i think Dane Cook said it best whispering the words “pickles, shakes, chicken tenders, and sweet sauce all over my body.”-

Click here to view the embedded video.

My final word on this site is “Well done Burger King.” It’s pretty disturbing trying to understand how any part of your marketing actually came up with this idea, but I, for one, will now have the image of the burger King laying down in front of a fire place “grilled” into my mind for quite some time. Touche` Burger King.

[Source]

[Youtube Video Source]