More and more, big companies are starting to understand the value in augmented reality.  Making things or people, like Robert Downy Jr., jump out at you from a special printed graphic or icon.  Esquire has upped the bar in this new technology by having 2 different interactions from one printed graphic. Check out the video above to see what I mean. For more augmented reality videos, check out an older post with 5 other ways companies are using it.

Back in May, Esquire was the first magazine company to use a high resolution video camera for their magazine’s cover photo shoot.  What they did was record Megan Fox wiggling around in her underwear and choose one single frame to be the cover shot.  For this month’s cover, they hired an even sexier (and better actress) than Megan Fox.  How much sexier? Well, lets just say that a 3k resolution Red Camera wasn’t enough to contain Kate’s sexiness. Esquire had to buy a 5K resolution Red Camera. If your eyes can handle that much sexiness, press play on the video above, or go past the break for the cover photo.

[via Gizmodo] (more…)