Making videos in one continuous shot isn’t new. Old Spice has done it with Isiah Mustafa and his horse, Ok Go has done it with their treadmills, and Nyle has done by Letting the beat build.
But, it’s not easy. Prolonged shots require lots of planning and intensive pre-production preparations. Once you head into the production phase, there are still a lot of elements you can’t really plan for. Things go wrong and you have to reset the shot, actors and set.
For Joe Childress and Jonathan Combs, making a music video for Tim Halperin’s “She Runs” was a creative challenge they wanted to take. It was a project to help them expand their creative wings while living day to day in corporate America. The music video they each co-directed, past the break, was shot on a Canon 5D Mark II and only used a budget of about $500. This just comes to show you that creativity will always be worth more than money.