Most of us have probably seen the previously ubiquitous all-white background commercial contrasting a trendy, young, and known actor who representing an Apple computer with the stodgy, suit & tie, middle aged lesser known actor portraying a PC. At first I treated this series of commercials with the same level of regard as I would water coming out of the faucet. But in the past couple of years as I’ve been interested in the computer market and trying to design a desktop computer for myself, the ad campaign has haunted my thoughts.
This commercial came to mind as I considered whether or not people actually cared about this supposed ongoing argument between Macs and PCs. The acronym PC is after all just personal computer, and are not Macs computers for personal use? Truly this is just a commercial that was meant to create opposition and conflict between different computer users, rather an “us versus them” attitude, all for the sake of crafting brand loyalty. In the market for computers, competition for consumers should be won and lost based on the performance and price of their products. There should not be any hesitance to switch computer brands just because you had previously purchased from “x” brand. It is similar to not being resistant to buying honey wheat bread if you bought nine grain wheat bread before.