When Walt Disney executives refused to release new Star Wars: Episode VII details during last weekend’s D23 conference, millions of (fan) voices suddenly cried out in terror.
In the audience, there were boos and moans of disappointment; on social sites like Twitter, there was an outpouring of indignant rage.
“How are they not even announcing the title of Episode VII? Why isn’t JJ on stage right now? So lame,” one tweeter huffed. Another quipped that “Disney proves they understand the modern Star Wars fan by disappointing them and taking their money.”
Now hold on a minute. Is this just pent-up anticipation, or has the D23 reaction from Star Wars fans crossed a line into something more like “entitlement”? The most outraged complaints seem to assume not only that Disney has an obligation to release new Episode VII details whenever we expect them, but that failing to do so somehow bodes poorly for the quality of the final film.
The past several decades of geek/fan cultural ascendancy (spurred in no small part by Star Wars fandom) have surely contributed to this response. Expectations for constant streams of pre-release news are at all time highs — thanks not just to Hollywood but the gaming and tech industries, too.