Today sees the announcement of Microsoft’s next generation of gaming console, and the stakes are high.
Microsoft has lost a lot of consumer faith over the last six months due to a number of crippling rumors about the features of the new Xbox – and perhaps more importantly, a lack of response to these rumors. Threats of always-on internet connectivity requirements, relatively lackluster specs, storage media concerns, and more have spread like wildfire, and Microsoft’s response has largely been dangerous silence. Sony’s headstart announcement did a lot to build momentum for the storied giant and to provide a safe alternative to many of the concerns that the gaming public has about the Xbox.
And therefore today’s conference is an incredibly important moment for Microsoft. They still have a great deal of brand momentum, and they absolutely need to use it. There are important questions that need to be answered, and they need to be answered clearly and quickly.
So what’s the verdict on today’s conference? Does the Xbox One deserve your attention? Find out below.