Outsourcing works as a partnership – not a hand-off

Why did DmC: Devil May Cry fail and Metal Gear Rising: Revengeance succeed? What can we learn from the stark contrast of these two very different attempts to outsource popular franchises? You might argue, of course, whether the former failed at all. After all, the aggregate scores on Metacritic place the two roughly in the…

Marvel ReEvolution

Marvel is the Leader of the Digital Frontier

Last weekend Marvel made another uncharacteristic appearance at South by Southwest (SxSW), the independent movie and music festival held annually in Austin, Tx. In the previous year Marvel announced their ReEvolution campaign that included the first fully digital comic line called Infinite, and its debut story featuring Nova set off the events of last year’s…